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Beer story

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07 / 11 / 2021
Launching our Brewery
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The Sheep in Wolf’s Clothing story began as an idea our founder Matty had in the pub during his MBA about a lack of great low ABV beer, somewhat ironically after several high ABV beers. Unlike most drunken conversations, Matty took this forward and ended up developing a business plan for a new brewery. He pitched the idea of creating incredible beers with a focus on alcohol free beer to some people who became the original co-founders, but COVID-19 brought with it so many challenges that we sadly parted ways, leaving Matty with a new brand and no beer...not an ideal scenario!

Fast forward to 2021, and we’ve picked ourselves up, and found a wonderful co-founder in John. The support this has brought has been incredible, especially as Matty and John both have day jobs to navigate as well (read more about this here).


Since then, it’s been a pretty exciting (and exhausting) ride to get to where we are now, getting ready to launch this week. As everyone told us, starting a brewery is no walk in the park. We’ve caused floods, sprayed yeast and beer all over the walls (and sometimes the dog - sorry, Max!). But we’ve also had some fantastic breakthroughs, and really developed what we want to do and who we want to be. We’ve also welcomed two new talented brewers to our team (hi, Daisy and Adam!). We’ll be sharing more info on our team very soon, so that you get to know all of the people behind what we do.


One of the main things we’ve been doing as a team is to focus on yeast exploration and experimentation. Yeast is often overlooked in favour of making everything about the hops, but working on this side of things allows us to create flavoursome 0.5% beers which we think you’ll love. All of our beers are brewed with care to make sure the flavour profiles challenge the perception that alcohol free beer means it’s missing something. Look out for  the story behind each beer coming soon (with a more in-depth look at the science behind them for fellow beer nerds).

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